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  Date and Venue
  Objectives
  Characteristics
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  events
  Exhibition
        Avenue of Creativity
        The Bridge 8
  8-City Conference


Preface
¡°2006 Shanghai International Creative Industry Week¡± is an important event strongly supported by Shanghai Municipal Party Committee and Municipal Government . As the key point of ¡°11th 5-year program¡± and new engine for the city economy development, the creative industry of Shanghai will have a great influence on the transit of economy and urban development mode as well as the promotion of service industry.

The event consists of three parts. Amongst, ¡°Shanghai International Creative Industry Expo¡± which will be most innovative, the most glittering one will be held on Yandang Road, the pedestrian street, which lies gracefully between Huaihai Road and Fuxing Park. New mansions of various styles on each side, contrasting with the surrounding memorial architectures of 1920s and 1930s, keep inspiring endless imaginations and great pleasures.

Besides, pedestrians will also be able to achieve aesthetic enjoyment by watching the creative works and products inside the buildings. This kind of vivid outdoors exhibition with such a large scale is a great creativity itself./m
This exhibition has been highly valued and supported by the Municipal Party Committee and Municipal government leaders and they will attend the opening ceremony of the ¡°week¡± as well as the Yandang road as the ¡°Avenue of Creativity¡±. The best location of Yandang Road will attract numerous people to the exhibition, which will certainly obtain super popularity.

Exhibition advantages

Unexampled location
Passenger capacity on Huaihai road is 300,000 daily and 500,000 on weekend. We could foresee that the visitors during the ¡°week¡± will be over 150,000 (there were 100,000 visitors during 2005 ¡°week¡±). Exhibitors and businesses will be benefited from this exhibition surely.
Yandang road locates in the commercial area which numerous world famous companies have their office there, of which thousands of staffs with high income would be the potential customers by visiting the exhibition nearby.

Unending cooperation
In many exhibitions, the cooperation relationship will be over with the close of exhibition. However, the organizer of this activity ¡°Shanghai creative industry center¡± who owns six platforms, covering investment, counseling, training, transaction, exhibition, publication, information exchange, brokerage and so on will continue to supply the information related to the exhibitors. The resource of center are information and support from more than 30 states¡¯ government and creative organizations, more than 20 governments and relevant organization, more than 10 departments of Shanghai municipal government, consulates in Shanghai, colleges, holding groups, experts and academics, industry association, 50 creative industry clusters, more than 30 medias and so on.
Exhibitors could cooperate with center to ensure the long-term benefit.

Unfixed business model
Creative industry, developed in the background of global industrial restructuring and upgrading, is one of the important indicators for measuring the industrial structure, economic vitality, urban functions and consumption level of a country or region. The drive of industry plays a role of promotion in raising creative awareness of the entire society, building up creative cities, shifting the mode of economic growth, leading the industries toward development in the high end and upgrading industrial structure.

Companies are facing the tough market with strong competitions. What is the best way to win the market? How to own independent intellectual property and brand to maximize profit? Catch the express way to be the participants of creative industry right now!

Valued highly by government
Shanghai Municipal Part Committee and government value creative industry and make the industry one of the key points of ¡°The 11th Five-year program¡±. Shanghai Municipal Part Committee and government are willing to develop creative industry faster, identify the key point of developing the industry, make it the driver of developing modern service industry, carrying out the strategy of ¡°develop city vigorously by science and education¡± and improving independent innovation. Many documents such as ¡°Shanghai creative industry ¡®11th Five-year¡¯ development program¡±, ¡±Shanghai creative industry development report¡± and ¡°A guide on the key development of the creative industry in Shanghai¡± were constituted recently.

Extensive influence made by media
More than 30 major media involved in the event, including People Daily, China Daily, Shanghai Morning Post, Jie Fang Daily, Wen Hui Bao, Xin Min Evening News, Shanghai TV station, Shanghai eastern TV, Shanghai East Radio, Sina, Eastday, Xinhuanet and so on. Meanwhile, thousands of billboards located main streets in Shanghai ensure the extensive influence of this activity, including advertising flags, outdoors Ad, light panel in subway station, bus station Ad, building Ad and so on.

Area for promoting activities
:
the most interesting part where world famous companies hold kinds of activities for exhibition or promotion. Rental based on the days.?
Showroom size: 120 SQM (6MX20M)

Showroom for creative merchandise:
the most upscale exhibition part ¡°creative road¡± for exhibiting new and high-quality creative merchandise of famous brand. The size of showroom could be offered according to specific requirement of space. Rental based on the area.?
Total space: 480 SQM (6MX80M).

Area for interactive experience of creative merchandise:
an attractive place for audience where they could experience the creativity of different creative commodities. The size of showroom could be offered according to specific requirement of space. Rental based on the area.?
Total space: 420 SQM (6MX70M)

Area for transaction of creative merchandise:
this part located in Fuxing Park will be most active place because of transactions. The size of showroom could be offered according to specific requirement of space.?
Total space: 1200 SQM (6MX200M), 2.5m height limited.
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